Freelance Digital Campaign Manager Job in Pentagon Education Services

Job description:

• Company Introduction:We are one of the front runner Education Advisory Company based out of Bengaluru. Pentagon Education Services operates as a brand under the banner of Patshala Education Pvt. Ltd. With around two decades of experience in the field of Higher Education we pioneer in the field of Career Counselling & Mentoring apart from Career Awareness and Education Advisory. In order to provide maximum choice of options to our students, we cater to a large and diverse number of courses in India & Abroad.
• Engagement:Currently we are looking to engage Freelance Digital Campaign Manager/Specialist to strengthen our Digital Market Capitalization through paid &Performance marketing strategies thereby build a strong foundation &Internet presence so as to engage with targeted virtual communities across multiple platform including Social Media. The overall goal is to present Companies Services as the best alternative to competitor offerings and eventually contribute towards revenues by exploiting various paid marketing channels.

Job Summary:

• Experience: 6- 12 years
• Role: Digital Campaign Marketing Expert
• Experienced In: Paid / Performance Marketing
• Industry: Any / Educational
• Qualification: Any Graduation / Under Graduation

Job Description:

• Defined goals and objectives for our paid marketing strategy
• Develop and manage strategic performance marketing campaigns across a variety of online channels
• Drive performance marketing via Google Ad Words, Facebook Ads, and Display Ads
• Responsible for all campaign deliverables, drive results, and controlling costs
• Prioritizing initiatives leading to the greatest returns for spending, Track, reporting, and analyzing website analytics and PPC initiatives and campaigns

Desired Candidate Profile:

• Excellent communication skills
• Strong Exposure to Online Marketing platforms and best practices
• Experience in setting up and optimizing Google Adwords campaigns.
• Proficiency in Google Adwords, Youtube &Facebook Ads Marketing
• Experience in Google Analytics, Tableau, Search Ad 360, and Google Double-Click-Developing to measure and analyze the campaign impact and provide actionable insights.
• Knowledge of Social Media/ Viral Marketing, Company Branding, Loyalty Marketing, and Performance marketing is essential.

Key Skills:

• Digital Marketing, Paid Campaigns, Paid Digital Marketing, Performance Marketing, PPC, Pay Per Click Specialist,Google Adwords, Freelance Digital Marketing Consultant, Freelance Digital Campaign Consultant, Facebook Marketing, Viral Marketing, Social Media Marketing