Senior Manager Marketing Job in Pearson

Senior Manager Marketing

Description

ABOUT US

At Pearson, were committed to a world thats always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether its one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology and each other to surpass these boundaries we create seeds of learning that become the catalyst for the worlds innovations, personal and global, large and small.

Pearson Professional Programs partners with leading educational institutions, faculty and content providers from around the world to help working professionals update their skills and progress in their careers, while making material improvements in the organizations that they work for.

Our blended executive education programs span a variety of functions and industries, for participants of diverse seniority levels (top, senior and middle management). We deploy cutting-edge learning technology, classroom infrastructure and pedagogical methods. Although our faculties are leading experts from around the world, each program is carefully contextualized to speak to local business realities.

JOB PURPOSE - Work with marketing agencies to device and drive Digital Marketing campaigns and track ROI, effectiveness of those campaigns. The person should be savvy to understand new age marketing and be able to track the best and next practices.

PRIMARY RESPONSIBILITIES

• Plan and execute all digital lead generation activities including SEM, SEO, Display, Email, Re-marketing, Social, Facebook LinkedIn etc.

• Work closely with agencies to drive these campaigns and track ROI.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Create and manage new system/processes for automation of lead inflow.

• Study, identify trends and insights, and optimize existing campaigns, spends, and performance based on these insights.

• Brainstorm new and creative growth and optimization strategies.

• Collaborate and work closely with sales and other business verticals, agencies, and other relevant stakeholders to successfully plan and execute various campaigns.

• Decipher market research to lead directional input to marketing agencies.

Qualifications

REQUIRED KNOWLEDGE AND EXPERIENCE

• Masters degree; full-time from a premier institution.

• 8 12 years experience in running Digital Marketing campaigns.

• Proven track record of delivering tangible results.

• Thorough knowledge of emerging technologies across digital space and passion to keep up with

the latest trends in digital and performance marketing.

• Experience of working with an Edtech company will be an added advantage.

Primary Location: IN-IN-Noida

Job: Marketing

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Nov 25, 2020

Job Unposting: Dec 25, 2020

Schedule: Full-time Regular

Req ID: 2010632

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.