BriefCase
BriefCase

Digital Marketing Specialist Job in Paradiso Software Pvt Ltd

Digital Marketing Specialist

Paradiso Software Pvt Ltd 4+ weeks ago
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Job Summary Role Purpose:

To take up challenges in online marketing activities such as social media marketing, paid marketing, PPC, SEO and blog

Role Requirements:
  • Minimum of 3 years of digital marketing experience
  • Minimum of 2 years of search engine optimization experience
  • Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
  • Ability to perform research, analyze websites, document changes
  • Ability to compile and analyze search data and metrics
  • Web programming skills are a plus but not required
  • Minimum of a Bachelors degree preferred
  • Strong oral and written communication skills
  • Excellent analytical skills
  • Outstanding customer service skills
  • Ability to work independently and within a team environment
  • Great writing and speaking skills in English
  • Experience writing content for marketing purposes
  • A results-oriented attitude
  • The ability to learn quickly
  • Must have good references
  • Excellent communication & customer service
  • *** MUST BE LOCATED IN PUNE & BE ABLE TO WORK SOME HOURS IN EST ZONE
Role Responsibilities:
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects
  • Analyze websites and document changes required for SEO
  • Monitor SEO results and manage projects to ensure continued high rankings
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations
  • Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement
  • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
  • Optimize landing pages for search engine quality score
  • Serve as liaison with paid search engine contacts
Role Benefits:
  • Regular exposure to business stakeholders and executive management
  • Authority and scope to apply your expertise to many interesting technical problems
  • High learning curve
  • Exposure to domestic as well as international work culture (Collaborating with the US Team as well)
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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