Performance Marketing Specialist Job in Optimumbrew Technology Llp

Job Description

We are seeking a talented Performance Marketing Specialist who is passionate about creating scalable and secure marketing solutions. You will work alongside a skilled team, sharing your expertise and growing your capabilities.

Primary Objectives

As a Performance Marketing Specialist, you will focus on driving qualified traffic, generating leads, and maximizing conversions through effective performance marketing campaigns, particularly in PPC advertising. Your goals will include achieving target CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend) while aligning campaign strategies with overall marketing objectives. You will continuously analyze metrics, test new strategies, and stay informed on industry trends to enhance campaign performance.

Roles & Responsibilities

• Develop and implement comprehensive PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
• Conduct keyword research, ad copywriting, and creative optimization to enhance campaign performance.
• Monitor and analyze campaign metrics to identify areas for improvement and optimization.
• Set up tracking and attribution systems to measure and report on campaign effectiveness accurately.
• Collaborate with internal teams to ensure alignment between performance marketing efforts and overall business goals.
• Continuously test and refine campaign strategies to improve KPIs such as CTR (Click-Through Rate), conversion rate, and ROI.
• Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
• Provide regular reports and insights to stakeholders, highlighting campaign performance and actionable recommendations.
• Manage relationships with external partners, agencies, and vendors to support campaign execution and achieve objectives.
• Ensure compliance with changes in search engine algorithms, advertising policies, and data privacy regulations.

Technical Skills Required

• Proven experience in performance marketing, particularly in PPC advertising.
• Strong analytical skills with proficiency in data analysis tools like Google Analytics and Google Ads.
• In-depth knowledge of PPC principles, ad targeting, bidding strategies, and optimization techniques.
• Experience in setting up and managing tracking and attribution systems for performance measurement.
• Excellent communication skills with the ability to present complex data clearly and concisely.
• Detail-oriented with a strong focus on continuous improvement and optimization.
• Ability to thrive independently and collaboratively in a fast-paced environment.
• Google Ads certification and familiarity with other digital advertising platforms (e.g., Facebook Ads, LinkedIn Ads) are a plus.

Qualifications

• Bachelor s degree in Marketing, Advertising, Business, Economics, or a related field.
• Additional certifications or coursework in digital marketing, performance marketing, or PPC advertising are highly desirable.

Experience

• 2 to 5 years of experience as a Performance Marketing Specialist.

Benefits

• 22 Paid Leaves
• 5-Day Work Week
• Positive Company Culture
• Health and Life Insurance
• Pension Scheme
• Statutory Benefits (PF & ESIC)
• Timely Salary Payments
• Yearly Company Picnic
• Annual Sports Day
• Monthly Team Events
• Festival Celebrations

Contact the Recruiter

For inquiries, please call: +91 9316393312