Sem And Ppc Manager Job in Onsitego

Summary:

The person should have a passion for Search and digital marketing with an outstanding ability to think creatively, and identify and resolve problems. Should provide attention to detail and has the ability to effectively multi-task in a deadline driven atmosphere. Must learn new industries and new business types quickly and apply this knowledge to new internet marketing initiatives

Description:

• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, Instagram, YouTube, Tiktok
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Manage the creation of large keyword lists
• Provide creative copy suggestions and graphical ad templates
• Manage Display network placement lists on AdWords and through other contextual advertising platforms
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
• Study and analyze competitors behavior at regular intervals and strategize accordingly
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiative
• Keep pace with search engine and PPC industry trends and developments
• Monitor and administer GTM, web analytics dashboards, reports and key reporting tools
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Initiate campaigns like Social commerce and social chat bot
• Provide oversight and work closely with the other team members

Key Qualifications:

• Bachelors in Media, Marketing, Technology, Engineering, Commerce or related field
• 3 to 5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience working with PPC ad platforms - Google AdWords, Bing AdCenter, Search Ads 360 (DoubleClick Search), SEM Rush, Keyword Tool IO, WordsStream, SpyFu
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
• Knowledge of the online acquisition and leads funnel, with in-depth understanding of ad types and channels that drive high CTRs and conversions