Digital Marketing Executive Job in Ocean Biomed

About us -

Ocean Bio Med based in Chandigarh deals in diagnostics, laboratory care, research & development, and IVD equipment. Our team is dedicated to improving lives and creating a healthier future. We have a wide range of diagnostic products, reagents, and research equipment, serving esteemed hospitals, research institutes, and blood banks.

Job Description-

Ocean Biomed is looking for a skilled and dynamic Digital Media Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in promoting our products and services through various digital channels.

Role and Responsibilities-

Develop and execute digital marketing campaigns to drive brand awareness .

Create engaging content for social media platforms and manage social media accounts

Monitor and analyze website and social media metrics to optimize performance and increase conversions.

Manage online advertising campaigns, including Google Ad Words and social media ads(Facebook Ads , Instagram Ads and Youtube Ads )

Collaborate with cross-functional teams to ensure consistent messaging and brand positioning

Identify and evaluate new digital marketing opportunities and stay up-to-date with industry trends and best practices

Utilize marketing automation tools for email campaigns and lead nurturing

Track and report on digital marketing performance metrics and provide insights for continuous improvement

Skills Required -

Proficient in digital marketing tools and platforms

Strong knowledge of social media marketing and advertising

Excellent written and verbal communication skills

Analytical mindset with the ability to interpret data and make data-driven decisions

Creative thinking and the ability to generate innovative marketing ideas

Proficiency in content creation and copywriting

Experience with email marketing campaigns and automation tools

Strong project management and organizational skills

Requirements

Bachelors degree (Specialization in social media management and marketing )

Expertise skills in Canva .

Basic knowledge in CorelDRAW and Adobe Photoshop

1-2 years of experience in the similar field

Benefits-

Competitive salary

Annual appraisal and bonuses

Rewards and Recognition

Performance based bonuses