Digital Marketing Executive Job in Ocean Biomed

About us -

Ocean Bio Med based in Chandigarh deals in diagnostics, laboratory care, research & development, and IVD equipment. Our team is dedicated to improving lives and creating a healthier future. We have a wide range of diagnostic products, reagents, and research equipment, serving esteemed hospitals, research institutes, and blood banks.

Job Description-

Ocean Biomed is looking for a skilled and dynamic Digital Media Marketing Executive to join our team. As a key member of our marketing department, you will play a crucial role in promoting our products and services through various digital channels.

Role and Responsibilities-

• Develop and execute digital marketing campaigns to drive brand awareness .

• Create engaging content for social media platforms and manage social media accounts

• Monitor and analyze website and social media metrics to optimize performance and increase conversions.

• Manage online advertising campaigns, including Google Ad Words and social media ads(Facebook Ads , Instagram Ads and Youtube Ads )

• Collaborate with cross-functional teams to ensure consistent messaging and brand positioning

• Identify and evaluate new digital marketing opportunities and stay up-to-date with industry trends and best practices

• Utilize marketing automation tools for email campaigns and lead nurturing

• Track and report on digital marketing performance metrics and provide insights for continuous improvement

Skills Required -

• Proficient in digital marketing tools and platforms

• Strong knowledge of social media marketing and advertising

• Excellent written and verbal communication skills

• Analytical mindset with the ability to interpret data and make data-driven decisions

• Creative thinking and the ability to generate innovative marketing ideas

• Proficiency in content creation and copywriting

• Experience with email marketing campaigns and automation tools

• Strong project management and organizational skills

Requirements –

• Bachelor’s degree (Specialization in social media management and marketing )

• Expertise skills in Canva .

• Basic knowledge in CorelDRAW and Adobe Photoshop

• 1-2 years of experience in the similar field

Benefits-

• Competitive salary

• Annual appraisal and bonuses

• Rewards and Recognition

• Performance based bonuses