Senior Digital Marketing Specialist Job in Nividous

As a senior digital marketing specialist, you'll identify strategies, techniques, and tactics to increase the number of visitors to the Nividous website and obtain a high-ranking placement in the results page of search engines. By generating more leads for the business you ll open new opportunities for driving growth and profit.

Responsibilities:

• Develop SEO strategies that increase the company's search engine results rankings and fuel leads
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor key metrics to measure SEO performance, website performance, and overall impact
• Report on keywords rankings while directing keyword research and content optimization activities
• Provide content ideas for on-page, off-page to boost targeted keywords rankings
• Get necessary off-page activities done by the team to build and expand brand presence
• Conduct competitive analysis and identify areas to outperform them
• Analyze website health regularly through audits and take corrective measures
• Efficiently communicate and collaborate with other marketing professionals to align goals
• Plan, execute, monitor, and optimize search engine marketing (SEM) campaigns
• Should have good knowledge of email campaign tools
• Oversee a social media strategy implementation to establish fruitful engagement

Profile:

• 4-6 years of proven experience in driving leads through organic and paid campaigns
• Thorough understanding of search engine algorithms and ranking methods
• Highly proficient in using Google Analytics, Webmaster, and SEMrush
• Familiarity with WordPress or other content management systems
• Excellent verbal and written communication skills
• Graduation, Technical qualification preferred

Additional experience/knowledge with the following will be an added advantage:

• Basic knowledge of graphic design
• Experience with video editing tools - basic/intermediate