Content - Senior Associate - Social Media Job in Netscribes

Social Media Strategy & Planning

• Design and implement social media strategies to meet project goals.
• Create detailed social media publishing calendars (with platform-specific daily activities) and follow it.
• Conduct daily research on current trends (industry-specific) and target audiences content preferences.
• Monitor popular keywords and hashtags (industry-specific) that can be used in the leaders communications.
• Stay up to date with current trends and technologies related to social media and other digital marketing platforms.

Profile Management

• Run organic campaigns to drive engagement across leaders social media profiles.
• Identify influencers to connect with, discussion forums to join, speaking opportunities, and other engagement opportunities for the leaders.
• Communicate with connections and followers, whenever required and ensure timely responses.
• Identify prospects/leads from the leaders profiles for social selling.
• Analyze and report performance across the leaders social handles on a monthly basis.

Content Development, Editing & Creative Collaboration

• Write engaging social copies.
• Generate, edit and publish engaging content on leaders social handles (curated content).
• Collaborate with other team members (content, design, SEO) to create engaging original content for leaders communications.

• 2 to 4 years of experience in social media marketing.
• Excellent communication and copywriting skills.
• Campaign management (organic and paid) across popular social platforms, especially LinkedIn, Twitter, Instagram, and YouTube.
• SEO, keyword research tools such as SEMRush, Google Analytics, platform-specific analytics for Linkedin, Twitter.
• Campaign analysis and reporting.