Product Product Marketing Senior Manager / Director Job in Netenrich Inc.

The Opportunity

We're seeking an experienced Director or Senior Product Marketing Manager (depending on experience) to drive our product marketing initiatives for Adaptive MDR. This role offers a unique opportunity to make a significant impact in the cybersecurity landscape, with the potential for leadership growth.

Your Impact

As a key player in our marketing team, you'll shape our product marketing direction, create compelling content, and drive our products' success in the competitive cybersecurity market.

Key Responsibilities

Strategic Leadership & Messaging

• Develop and execute comprehensive product marketing strategies for our Adaptive MDR solution.
• Craft compelling product positioning, messaging, and narratives that resonate with our US target audience and illustrate our unique value proposition.
• Lead go-to-market strategies for new product launches, ensuring successful adoption and market penetration.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.

Content Creation & Campaign Management

• Create engaging content across various formats, including thought leadership assets, landing pages, solution decks, reports, blogs, and demos.
• Design and execute strategic marketing campaigns with clear goals, targeted messaging, and precise segmentation strategies.
• Ensure all content and campaigns align with our brand voice and communicate our product benefits effectively

Industry Presence and Thought Leadership

• Lead Netenrich's presence at key industry events and deliver compelling presentations to customers, influencers, and conference audiences.
• Build and maintain relationships with industry analysts and influencers to enhance our market position.
Market Intelligence and Analysis
• Conduct thorough market research to gain insights into customer needs, market trends, and competitive landscape.
• Analyze campaign effectiveness and provide data-driven recommendations to improve marketing performance and product positioning.

Your Qualifications

• 10+ years of product marketing experience, with at least three years in a leadership role in the cybersecurity industry.
• Deep understanding of MDR solutions and related technologies (SIEM, SOAR, security operations).
• Proven track record in developing and executing successful marketing strategies for complex technical solutions, preferably involving advanced technologies (Data Lake, AI/ML, Big Data, SaaS, and Cloud).
• Exceptional storytelling abilities and strong public speaking skills, with experience presenting to diverse audiences.
• Demonstrated ability to work effectively with cross-functional teams, including product management, sales, and technical teams, and drive data-driven decisionmaking.
• Experience in competitive analysis, market positioning, and using marketing analytics tools.
• Experience working in a global company with distributed teams is a plus.
• Ability to adapt quickly in a fast-paced, evolving industry.

Future Growth Opportunity

While initially an individual contributor role, this position has strong potential to evolve into a key leadership role as our team expands. The ideal candidate will demonstrate the ability to mentor and guide team members, shaping our product marketing organization.

What We Offer

• Competitive salary and comprehensive benefits package.
• Opportunity to work with innovative technologies in a rapidly growing industry.
• A collaborative and inclusive work environment that values diversity of thought.
• Significant professional development and career growth opportunities.
• Chance to make a real impact in the cybersecurity space.

At Netenrich, you'll shape the future of cybersecurity marketing and grow into a leadership role. If you're a strategic thinker with a passion for technology, a track record of marketing success, and the ambition to lead and innovate in cybersecurity, we want to hear from you!