Social Media Executive Job in Nearby Engineers

Responsibilities:

• Create engaging and relevant content for various social media platforms, including text posts, images, videos, and infographics.
• Use social media management tools (e.g., Hootsuite, Buffer) to schedule posts in advance for optimal timing and consistency.
• Monitor and engage with the organization's social media audience by responding to comments, messages, and mentions. Foster meaningful interactions and build relationships with followers.
• Track the performance of social media campaigns using analytics tools (e.g., Google Analytics, Facebook Insights) and create reports to evaluate the effectiveness of social media efforts.
• Stay up-to-date with current social media trends, industry news, and best practices to inform content creation and strategy.
• Research and use relevant hashtags to increase the reach and discoverability of social media posts.
• Analyze the social media presence and strategies of competitors to identify opportunities for improvement.
• Assist in the development and maintenance of a content calendar to ensure a consistent posting schedule.
• Basic graphic design skills can be beneficial for creating visually appealing content.
• Assist in the planning, execution, and monitoring of social media campaigns or contests.
• Learn and assist with paid social media advertising campaigns, including creating ad content and monitoring performance.
• Optimize social media profiles and posts for search engines (e.g., using relevant keywords).
• Monitor social media platforms for mentions of the organization or relevant keywords and report any relevant trends or issues.
• Share industry-related news, articles, and content from other sources that are relevant to the organization's audience.
• Provide feedback and suggestions for improving the organization's social media strategy and content.
• Collaborate with other team members, such as the marketing team, to ensure social media efforts align with overall marketing goals.
• Continuously learn about social media marketing and attend training sessions or webinars to improve skills.
• Ensure that all social media activities adhere to the organization's policies and guidelines, including legal and ethical standards.

Requirements:

• Minimum a bachelor's degree
• Expert knowledge of all leading social media sites.
• Good communication skills.
• Flexible and engaging writing style.
• Experience with a designing tool (Canva)
• Location: Pune, India