Ppc Expert Job in Miracle Studios Pvt. Ltd.

PPC Expert

Location: IT Park, Chandigarh | Salary: Increment on last drawn

Experience Level: 1 - 5 years

Working Days and timings: Mon to Fri (5 days) and 9-10 AM to 6-7 PM (Flexi Work Timings)

Job Role:-

• To fully understand business objectives (e.g. leads target, profit margins, Cost per acquisition) and be able to translate this into PPC strategy and action plans
• Building and handling Search & Display SEM (Pay per Click) Accounts (Including Google, Yahoo, MSN etc.)
• Keyword research, landing page optimization, bid optimization for definite results
• Hands on experience in CRO (conversion rate optimization) techniques for the project success
• Uploading 1000s of keywords in across multiple regions, replicating accounts for other networks/devices.
• Meeting daily budget spent target and Ensure optimal campaign performance.
• Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending daily report of various SEM accounts to US office.
• Utilize other critical features like time scheduling, geo targeting, bulk uploading, demographics and lists etc.
• Working on desktop tools like Ad words Editor, Search Marketing Desktop, Ad center Desktop
• Communicate with Offshore Account Representatives/Agents for discussing account related problems, opportunities, new features competition etc.
• Hands on experience in handling multiple countries/geographies
• Marketing channel (PPC, Display Network) analysis to provide recommendations to optimize channel performance
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals

Skills:-

• Excellence in written and verbal communication
• A strong desire to learn and stay updates
• Good English skills
• Strong analytical skills (including experience with Analytics tools)
• Intermediate to advanced Excel skills
• Basic understanding of HTML, XML, and JavaScript
• Experience with content management systems
• Familiar with SEO and CRO best practices