Ad Operations And Campaign Specialist Job in Machintel

Experience: 2-5 years

Job Description:

You will be responsible for the strategy and execution of all brand and performance campaigns through display and video advertisements for internal marketing team and clients. She/he will work closely with senior leaders and team members across multiple functional areas to drive growth analytics. You will participate in the planning and implementation of strategic projects in a fun, creative, and inspiring work environment.

Skills:

• Expertise in DSP platforms (Google 360, App Nexus, Simplifi, OpenX, Adwords, Adsense, Ad Manager).
• Solid hands on DFP, AdX, DDM, DDM experience.
• Expertise in display and video platform buying.
• Expert level understanding of optimization levers & testing approaches across media buying platforms.
• Detailed knowledge of challenges for mobile in-app and programmatic media buying.
• Knowledge of industry best practices, KPIs, and other various benchmarks.
• Strong written and verbal communication skills.
• Ability to analyze details of marketing channel efficiency: cost, performance, and new opportunities.
• Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility.
• Experience working in the B2B environment.

Responsibilities:

• Plan and execute campaigns through display using DSP platforms for internal marketing and the client.
• Ad Management for our network of 31 publications through DFP and AdSense.
• QA for all campaigns that go live.
• Working on optimization plans on a campaign-by-campaign basis to maximize both yield and advertiser performance.
• Reporting and analytics.

Qualification:

• Post graduate or graduate.
• Should be well versed with display and video advertising preferably in a B2B environment.
• Relevant experience of 2-5 years is required.