Search And Social Executive Job in M&c Saatchi Performance
Search And Social Executive
- New Delhi, NCT
- Not Disclosed
- Full-time
- Permanent
M&C Saatchi Performance, M&C Saatchi Performance
Experience Required: 6 Years
Search and Social Executive
To apply for this role, you must submit a cover letter, a resume, and a link to your
portfolio. In your cover letter, please highlight any experience that demonstrates why you
are suitable for the position.
About Us
We are a forward-thinking performance marketing agency, operating from eleven offices
on four continents. Our mobile-native legacy puts us leaps ahead in the hyperconnected
age. And our data-centric, ROI-positive approach, ensures we lead the industry.
What will you be responsible for:
You will be responsible for all aspects of supporting paid search & social campaigns, including, but not limited to, keyword/audience creation, campaign setup and implementation, on-going optimization, and reporting. This person will begin focusing on Paid Search efforts with the ability to learn Paid Social platforms through working within the Biddable team and reporting into the Senior Biddable Planner.
Own keyword ideation and in-platform setup of Paid Search campaigns
Co-manage audience creation and setup of Paid Social campaigns
Proactively research and contribute to the account betterment
Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search and Social in accordance with client goals
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
Align with Account teams to fully understand client needs
Work with the Creative team to provide input on ad copy and visuals, keeping in mind Paid Search and Social best practices across the various platforms
Interact with client contacts to discuss campaign performance and possible improvements or new opportunities
What are the requirements of the role?
Minimum of 1 2years experience in Paid Search and/or Social management, with media agency and Search experience preferred
At least 0.6 year managing direct response-oriented digital campaigns and meeting client objectives; AdWords certification is a bonus
Experience with Paid Search campaigns driving App Installs (e.g. UAC, Apple Search) is a bonus but not required
Strong Excel skills including knowledge of formulas, pivot tables, and lookup tables
Ability to manage multiple clients simultaneously and interact with multiple internal teams: account, strategy, creative, and business development
Minimum 6 Years
2 - 4 Hires