BriefCase
BriefCase

Senior Programmatic Campaign Manager Job in Lti Mindtree

Senior Programmatic Campaign Manager

Lti Mindtree 4+ weeks ago
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Job Summary Role Senior Programmatic Campaign Manager Expert knowledge of digital programmatic buying with hands on experience using demandside platforms for largescale clients Working knowledge of the holistic digital landscape video display social programmatic and marketing analytics Manage a team of programmatic professionals and lead the strategic development and execution of programmatic campaigns Build on existing level of programmatic expertise and develop a reputation for innovation and efficiency internally Experience working with budgets understanding of pacing and the ability to make necessary adjustments as required Understanding of the marketing funnel and the associated KPIs per funnel stage Net reach engagement viewthroughrate CTRs CPAs etc to provide insights into campaign performance and recommendations for future campaigns to the planner andor customer Good attention to detail and high own standards of work Good Excel working knowledge Experience in setup of DCO campaigns and have good knowledge of tracking tools Experience with data management building and integration of audience lists and setup of DCO campaigns Knowledge of and experience working with brand safety tools eg IAS or DoubleVerify as well as ad verification tools eg Nielsen Focus DSP Experience Setup Management Optimization and Reporting for online video and display Campaigns in several DSP Platforms like Prio 1 The Trade Desk Prio 2 DV360 Adform Xander Amazon Requirements 10 to 12 years of experience in managing programmatic campaigns for large clients Ability to develop and foster relationships with media partners Proficient in Microsoft Office Suite with knowledge of pivot tables basic formulas and visualizations
Skills Required :
Adobe Campaign
Experience Required :

10 to 12 Years

Vacancy :

2 - 4 Hires

Skills Required :

Adobe Campaign

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