Senior Account Director - Ad Operations Job in Logicserve Digital

Senior Account Director - Ad Operations

Logicserve Digital 4+ weeks ago

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Job Summary Job Description :

Be the Strategic/escalation point of contact for your clients.
Manage and Groom a Team
Assist in creating digital strategies for your clients and define campaign structure in GCM
Strong understanding of the campaign measurement metrics associated with online
advertising, including conversion tracking metrics and discussing the same with clients.
Upskill Ad Operations team for your accounts by identifying training needs
Manage campaign escalations, SLAs and Quality metrics for your accounts.
Floodlight Configuration and Floodlight Activities Setup in GCM.
Website Audit and setup floodlight tags through GTM and Capture custom parameters and test the tags and fix issues in the tags if any.
Advance reporting and Analysis
Technical troubleshooting regarding ad serving issue.
Manage 3 rd Party integrations, trouble shoot tracking, URL and Creative issues.
Creating Audience in GCM on the basis of Floodlight activity, UTM and Custom Variable used.