Senior Specialist- Internal & External Communication Job in Locus

Job description: As the Senior Specialist - Marketing and Communications, you will play a pivotal role in amplifying Locus' brand identity, scaling our social media presence, and leading our PR, external, and internal communications efforts. You will be entrusted with growing our audience, preserving the brand's integrity, and disseminating content effectively across various channels. Key Responsibilities: Brand Custodianship: Uphold, enhance, and consistently represent the Locus brand across all digital & media channels ensuring a cohesive brand experience. Social Media Management & Growth: Develop, execute, and refine strategies to scale our social media channels. Regularly track and analyze growth metrics, adjusting strategies as needed. Content Distribution: Work closely with the content, performance marketing, sales and product teams team to distribute creations effectively, ensuring they resonate with our target audience and drive meaningful engagements. Engagement Strategies: Conceptualize and execute innovative campaigns, contests, and initiatives that foster deeper audience engagement and loyalty by staying updated with the latest in industry, social media and media trends. Position Locus as a thought leader by sharing insights, innovations, and trends in logistics technology on social media and in media. PR & Communications: Develop and execute strategic PR campaigns to enhance visibility and influence. Manage and collaborate with our PR agencies to build strong media and stakeholder relationships. Craft & edit compelling content, including press releases, thought leadership pieces, and internal-facing announcements. Analytics and Reporting: Monitor, analyze, and report on performance metrics for social media and PR, drawing insights and iterating for continuous improvement. Qualifications: Minimum of 5-7 years experience in brand, PR and social media management, preferably in tech, logistics or B2B sector. Agency experience is a plus. Demonstrable track record of growing and scaling social media channels and successful PR campaigns. Proficient in social media & PR analytics tools and platforms. Strong understanding of the digital marketing landscape and branding principles. Creative thinker with a knack for developing innovative engagement strategies. Exceptional written and verbal communication skills. Traits We Value: Global: You possess a global mindset, understanding and appreciating diverse cultures and market nuances. You're adept at thinking beyond borders and appreciate the vast opportunities that a worldwide perspective brings. Unrelenting: You display unmatched perseverance and commitment in everything you do. Challenges invigorate you, and you are determined to overcome obstacles with innovative solutions. Intelligent: You consistently demonstrate sharp analytical thinking and astute problem-solving capabilities. You're quick to grasp complex concepts and can effectively communicate intricate ideas. Dynamic: Adaptable and agile, you thrive in fast-paced environments. You're always prepared to pivot your strategies and approaches based on evolving business needs and market shifts. Exact: Precision and attention to detail define your work ethic. You value accuracy and are committed to delivering results that reflect the highest standards of excellence and reliability. Life at Locus comes with added benefits as well: A comprehensive Health Insurance policy that covers you and also your loved ones No leave restrictions(you manage your own leaves)