Digital Marketing Manager Job in Kovai Limited

What you ll do on the job

• Develop Digital Marketing strategies to build a lasting digital connection with consumers enabling the full end to end user purchase experience and retention.
• Driving traffic to website to generate leads and tracking conversions, and key KPIs
• Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
• Develop paid social media campaigns to target relevant audiences and drive traffic to our websites.
• Evaluate and develop a long term SEO strategy (keyword, image optimization, etc)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

You'll meet our requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Proven experience as a Digital Marketing Executive or similar role in a Software Product company
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media campaigns, Google Adwords, email campaigns and SEO/SEM
• Up to date on latest trends and working knowledge of ad serving tools
• Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Knowledge on paid campaigns across Quora, Capterra.

Perks:

• Collaborative and fun team.
• Flat organizational structure.
• Rewards and recognition.
• Health care benefits.
• Upskill allowance.
• Located at the heart of the city with world class infrastructure.

If this excites you, apply for this opportunity, and the team would love to get on a call with you to discuss further.