Shopper Marketing Manager Job in Kenvue

What You Will Do The incumbent in this role will be responsible for defining all trade marketing activations & strategy for the channel. The Channel Manager is responsible for delivering revenue, distribution & market share goals for the channel. He/ She supposed to work closely with General Sales Managers, Regional Sales Managers, ASMs, Trade & Shopper Marketing Teams, Brand Teams to provide the right support/investments to the channel for delivering goals. Key Responsibilities Understand shopper behavior for the Urban & Rural market & relevant REs to develop insights for creating shopper footprints that could help in creating shopper centric BTL plans. Work with the GTM team to ensure proper coverage. Come up plans to drive indirect distribution, using the network of Distributors and Salesmen Develop 5P Strategy for the REs across franchises. Identifying the right Assortment creating an MSL in line with RE objectives Planograming Understanding Purchase Decision Hierarchy and creating planograms by format and category. Pricing & Promotion Analysing pricing strategy vis a vis competition, ensuring the right promotions on relevant products, and measuring spends effectiveness. POSM Designing and executing key shopper elements to influence purchase decision in the category. Combine external understanding of category, shopper, customer with understanding of internal brand priorities to deliver in-market-excellence for RE Liaise with internal sales team to drive business through effective and efficient trade spends with a clear zone-wise strategy. Lead impactful new product launches. Manage budget / spends and proactively analyse and measure Shopper Marketing program business results, return on investments, industry insights, etc. Agency Management: Manage partners ensuring that they are delivering on requirements and effectively delivering on all account management responsibilities. Develop robust RE Business analysis to identify opportunities for improvement on critical business parameters.