BriefCase
BriefCase

Area Sales Manager, FMCG Job in JOB HUB HR

Area Sales Manager, FMCG

JOB HUB HR 4+ weeks ago
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Job Summary Job Description for a Area Sales Manager (ASM) for Ice cream for Horeca
  • Hotels, Restaurants, Caterer, Bakery, Clubs, Ice Cream Parlour and similarStrategy
  • Offer Discounts and Free Samples: Offer discounts and free samples to
  • restaurants to encourage them to try your ice cream. This will give them the opportunity to experience the product before committing to a purchase.
  • Develop a Custom Ice Cream Menu: Develop a custom ice cream menu for restaurants that highlights the variety of flavors and toppings you offer.
  • Create a Brand Ambassador Program: Create a brand ambassador program that rewards restaurants for recommending your ice cream to their customers. This will help spread the word about your product.
  • Offer Incentives: Offer incentives such as free cases or a percentage off future orders to encourage restaurants to stock your ice cream.
  • Participate in Food Trade Shows: Participate in food trade shows to showcase your ice cream to potential customers.
  • Utilize Social Media: Utilize social media platforms such as Instagram and Twitter to promote your ice cream and connect with restaurants.
  • Use Email Marketing: Use email marketing to send newsletters and promotional offers to restaurants in your target market.
  • Follow up with restaurants to answer questions and provide additional
  • information.
  • Create a delivery system to ensure that restaurants receive their orders in a timely manner.
  • Develop relationships with restaurant owners and staff. This will help you
  • understand their needs and build a rapport with them.
  • Advertise your product to restaurants. This could include print ads, online ads, or word-of-mouth.
  • Make sure you are up-to-date with any food safety regulations and other legal requirements in the area where you are selling your ice cream.
Key Responsibility Area
  • Achieve annual sales targets for the territory assigned.
  • Maintain and increase sales volume of ice cream products in the assigned
  • territory.
  • Develop and implement customer-specific strategies to maximize sales and customer satisfaction.
  • Manage customer relationships and resolve customer complaints in a timely manner.
  • Identify and develop new business opportunities for sales growth.
  • Prepare sales reports and presentations for management.
  • Monitor market trends and competitor activities to maintain a competitive
  • advantage.
  • Negotiate contracts with customers and suppliers.
  • Develop and maintain relationships with key stakeholders in the industry.
  • Coordinate promotional activities and trade shows.
Experience Required :

4 to 6 Years

Vacancy :

1 Hire

Skills Required :

Fmcg Sales, Food And Bevarage Area Sales Manager, Sales FMCG, FMCG Sales & Marketing

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