Campaign Manager, Search And Social Media Marketing Job in Isocrates

Campaign Manager, Search and Social Media Marketing

Title: Campaign Manager, Search and Social Media Marketing

Employer: iSOCRATES MAdTech Private Limited

Reports to: Team Lead, Search Ops

Location: Mysuru, Karnataka, India

Introducing iSOCRATES

iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies and processes as the Global Leader in Programmatic Resource Planning and Execution serving publishers, marketers, agencies, and enablers.

iSOCRATES meets the needs of the multi-billion dollar MAdTech industry (MarketingTechnology plusAdvertisingTechnology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally.

The Company has two lines of business:

• Planning (Strategy and Operations Consulting)
• Execution (Managed Services and MAdTechBITM)

The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly owned global delivery centre in Mysuru, Karnataka, India and with its expert Partner Success team based in St. Petersburg, Florida, U.S.A.

Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.

The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A.

Job Description

We are looking for a Search/Social Campaign Manager who is responsible for implementing Paid Search (SEM), social media strategies for clients. The Search/Social Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Roles and Responsibilities

• Define and execute online marketing campaigns across multiple channels such as Search, Shopping, Video, Remarketing & Social
• Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing
• Understand & master tools such as Google AdWords, SA 360 & Bing interface, Adwords Editor, Bing Editor, Facebook, Instagram, Pinterest, Reddit, TikTok, Snap, LinkedIN Ads, Google Analytics, Marin Software, Semrush etc.
• Build expertise in organizing data for analysis using Excel, Google data studio & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
• Define and implement routine reports (weekly/monthly)
• Provide detailed weekly, monthly and quarterly results overviews to clients
• Participate and support in delivering results and presentations to clients
• Learn and adopt PPC frameworks for performance optimization
• Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis
• Good to have-Provide SEO (on page and off page) analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Requirements

• 3 years experience in Paid Search/Search Engine Marketing (SEM) and Social Media Marketing (SMM)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations