Web Developer-email Marketing Job in Isocrates Madtech Private Limited

Job Description The Web Developer, Email Marketing is responsible for the day-to-day, hands-on execution of email marketing campaigns in support of company and business unit objectives. This includes ownership of the converting design to HTML/HTML5 creatives, setup the same in ESPs, campaign monitoring, and daily/weekly/quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of client/internal email campaigns in collaboration with the accounts team. Required working closely with Graphic Designer and QA to meet the client requirement. Do a thorough quality check of the email creative, campaign setup and deployment activities. Responsibilities PSD to HTML conversion, building email campaigns, database selection, and quality assurance of all outbound campaigns. Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Troubleshoots technical issues related to HTML/HTML5 templates, list segmentation and other aspects of email execution, as required. Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns. Coach and mentor juniors/new joiners Qualifications Four-year college degree or equivalent combination of education and experience in computer science Experience 2 years of HTML/HTML5 creative and landing page development experience Excellent JavaScript knowledge Excellent knowledge on using Adobe Photoshop, Dreamweaver or similar tools Experience with email tools (Pardot, Zeta Hub, SFMC, Mail Chimp, Site Impact or similar email marketing platforms) highly desired Experience with respect audience segment pull and list selection Excellent knowledge of email deployment and post campaign reporting skills Quality check using litmus, email on acid or similar tools Knowledge, Skills, Abilities and Other Characteristics: Ability to troubleshoot coding problems with respect to HTML/HTML5, CSS and JavaScript Ability to write queries and define new audience types Advanced knowledge of Microsoft Excel Good understanding of database concepts and segmentation Ability and desire to learn quickly Interest in email marketing Ability to work independently with minimal direction, while also functioning and contributing as part of a team Attention to detail Proactive, energetic personality; inquiring, investigative mind