Strategic Marketing Manager Job in Ipl Biologicals Limited

Here are some of the key roles and responsibilities of a Strategic Marketing Manager:

1. Developing Marketing Strategy: The Strategic Marketing Manager is responsible for developing a comprehensive marketing strategy that aligns with the company s overall goals and objectives. This involves conducting market research, identifying target markets, and developing strategies to reach and engage those markets.

2. Setting Marketing Goals: The Strategic Marketing Manager sets clear and achievable marketing goals and objectives that align with the company s overall business goals. These goals may include increasing brand awareness, generating leads, or driving sales.

3. Leading the Marketing Team: The Strategic Marketing Manager leads and motivates the marketing team to ensure that all activities are executed effectively and efficiently. This includes providing direction, guidance, and support to team members.

4. Budget Management: The Strategic Marketing Manager is responsible for developing and managing the marketing budget. This involves allocating resources to various marketing initiatives and monitoring the return on investment for each activity.

5. Creating Marketing Campaigns: The Strategic Marketing Manager oversees the development and execution of marketing campaigns, which may include advertising, promotions, and digital marketing initiatives. They ensure that these campaigns are aligned with the overall marketing strategy and deliver on the set goals.

6. Analyzing Market Trends: The Strategic Marketing Manager stays informed about market trends, consumer behavior, and competitive activity to identify opportunities and potential threats to the company s marketing efforts.

7. Measuring and Reporting: The Strategic Marketing Manager tracks and measures the performance of marketing activities and campaigns, and reports on the results to the management team. This involves using key performance indicators (KPIs) to assess the effectiveness of marketing efforts.

8. Collaborating with Other Departments: The Strategic Marketing Manager works collaboratively with other departments, such as sales, product development, and customer service, to ensure that marketing efforts are aligned with overall business objectives.