BriefCase
BriefCase

Product Marketing Manager Job in Informatics Publishing Limited

Product Marketing Manager

Informatics Publishing Limited 4+ weeks ago
Apply Now
Job Summary

Responsibilities

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Drive sales team through the National Sales Manager to achieve sales goals
  • Working with design, acquisition and other teams to promote products
  • Manage team of trainers to promote training in improving the usage of products
  • Preparing Business plan for achieving the goals defined by the company

Requirements

  • Proven experience as a Product Marketing Manager or Brand Manager or similar role
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, Web Trends)
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • MBA in Marketing, Communications or similar field
  • Should have some experience in sales also

Qualification :
Any graduate with MBA or PG Diploma
Experience Required :

Minimum 10 Years

Vacancy :

1 Hire

Similar Jobs for you

See more recommended jobs