Marketing Operations Specialist Job in Imocha

Will identify areas of optimisations - across all channels, marketing and sales funnel Will analyse pipeline movement for marketing generated leads and share progress, areas of concern etc Should understand marketing analytics and provide daily, weekly. monthly and quarterly Insights Maintaining HubSpot Integrity for the marketing funnel Maintaining Marketing Dashboards to keep track of Inbound channel wise efficiency, Outbound BDR and segment efficiency and Marketing to Sales Handover efficiency Point of Contact for CEO Revenue Office for One View of Marketing Data and for Aditya Orpe/CEOs Office for Investor Review data Devise, implement, and optimize all marketing and sales automations such that the right marketing or sales message is delivered to the right person at the right time on the right platform Author and contribute marketing operations documentation and processes Play integral part in evaluating & implementing marketing tech Own the marketing/sales data and reporting function Implement and maintain lead scoring systems Daily management and upkeep of Hubspot operations, including list process, workflow development & management, and platform integrations Project manage marketing automation initiatives, including identifying business requirements and needs with stakeholders Partner with marketing and technical stakeholders to define requirements and deliver solutions Passion for conversion optimization, results and metrics About You HubSpot Inbound and Partner Certifications strongly preferred 3-5 years experience in a similar role Excellent organizational skills. Able to prioritize, manage, execute multiple projects cross-functionally and react effectively when priorities change. Experience managing and accomplishing projects with a hands-on approach Understanding of SaaS Metrics and Marketing Metrics ARPA, CAC, LTV, Conversion rates, CPL etc Business Analyst or RevOps background preferred