Digital Marketing Visiting Faculty (google Ads) Job in Iide - Indian Institute Of Digital Education

Digital Marketing Visiting Faculty (google Ads) :

IIDE The Indian Institute of Digital Education, is an India based Online Education provider, offering several courses in digital marketing. We impart digital skills to students, working professionals and corporates.

We believe in inviting industry professionals to address our students on various aspects of digital marketing to ensure they get a flavour of live case studies and used cases before they step into the real world.

We are currently looking for an industry expert for a module on Google Ads .
A gist of the topics covered in the module have been mentioned below.

• How to set up the Google Ads account
• How to structure the Google Ads account
• The Google Ads Ecosystem (search, display, shopping, video, app)
• Key Jargon and Bidding Formats involved
• Keyword research
• Keyword matchtypes
• Creating ROI friendly search ads
• Quality score and ways to keep it optimized
• Budgeting and estimating ROI
• Traits of a good landing page
• Ad Extensions
• Setting up a Display campaign
• Targeting possibilities available on GDN
• Ad types and formats on GDN
• Targeting possibilities available on YT
• Ad types and formats on YT
• Google App Ads
• Google Shopping Ads

We would have a preference for candidates that match all or most of the below-mentioned criteria

• 5+ years of hands-on industry experience as a media buyer on Self Serve Platforms (especially Google Ads)
• Has 4 to 6 hours to commit to training in a month
• Past experience as a trainer/speaker
• Excellent communication and interpersonal skills
• Is well-organized and committed