Head Of Marketing Job in Ideas2it

AboutIdeas2IT

Ideas2IT is a product engineering rm where Technology, Business, and Product engineeringintersect.WepossessdeepexpertiseinbuildingconsumerandSaaSproducts.Wedeliverinnovativesolutions that involve developing cloud-native, scalable, data-driven applications. We take up thedevelopmentofcognitiveapplicationsthatleverageMachineLearningandNLP.

We have clocked phenomenal growth in the last ten years and are marching towards lofty goals.Ideas2IThas successfullyrolled out multiple products likePipecandy, that have become successfulVC-fundedstartups.

Ourcasualworkculture, exibleworkhours, atorganizationstructure,andnon-BellCurveappraisalsarejustafewfactorsthathaveledtoour4.5Glassdoorrating.

What sin itfor you?

De nevision:Towork closely withthe leadershipteam tode ne thefuture growthof the brandandbusiness, managing a globally distributed team. Create and communicate a clear vision andeffectivelyalignresourcesandactivitiestoachieveorganizationalgoals

Strategy:Createarobustmarketingplan,workingcloselywithkeystakeholderstogetbuy-inandhelpimplementit

Execution:Own, build and execute a marketing strategy that is focused on brand awareness and lead generation

Customerdevelopment&Research:Analyzeconsumerbehavioranddeterminecustomerpersonas

Competition analysis: Conduct competitive analysis, get insights, and build insights into marketingstrategyandtacticalmaterials.Keepaclosewatchonthecompetition,theirmessaging,andtheirproductevolution.

Storytelling:Work closely with Sales, Product, Design, and Development teams to deliver a compelling story to the market.

Branding:Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

GTM Planning: Identify opportunities to reach new market segments and expand market share.Segmentthemarketanddevelopaplantoacquirenewclientsusinginnovativeonlinechannels

LeadGeneration:Grow new leads, including marketing-quali ed leads, by converting site traffic through calls-to-action, landing pages, and lead-generation content

Product evangelism: Interview industry experts within the team (sales, product, customer success)andcreateeducational,thoughtleadership,andexpertcontentforthemarket

Instrumentation:Spearheadthe strategic and tacticalexecution of marketingcampaigns, includingdesignoftest/controlsegmentation,implementationoftests,tracking,resultsreporting,analysis,andrecommendations.

BudgetManagement:Responsible for trackingand monitoringmarketing budget

Team management: Coach and lead a team that creates impactful marketing campaigns thatcustomerslove

Ideation:Beaninnovatorinmarketingandcontinuouslybringnewideastothetablefromallcategoriesandmarkets.

Whatwillmakeyouanawesome t

• Minimum 5+ years experience into Marketing
• Proven experience in creating multi-channel user journeys and attribution metrics
• Experience at an IT services company would be awesome
• Data-driven inAnalytically minded, with a strong focus on performance marketing to hit ambitious targets.
• Outstanding communication, interpersonal and leadership skills
• High degree of con dentiality, maturity, tactfulness, and business
• Excellent organizational and time-management skills
• Proactive Problem You excel at understanding and solving complex problems. You have astonishing attention to detail.
• Unmatched enthusiasm to keep up with the pace of the business and the team
• SurprisinglyYougetalotdonequickly,andcantranslateyourskillsintonewprocessesthatyourteamwillfollow.
• You re ready to rapidly grow into a company leader. You will build company culture and help shape our
• You volunteer for new challenges without waiting to be
• Location: Chennai