Job Summary
Responsibilities
Assistin the formulation of strategies to build a lasting digital connection withconsumers
Planand monitor the ongoing company presence on social media (Twitter, Facebooketc.)
Launchoptimized online adverts through Google Adwords, Facebook etc. to increasecompany and brand awareness
Beactively involved in SEO efforts (keyword, image optimization etc.)
Prepareonline newsletters and promotional emails and organize their distributionthrough various channels
Providecreative ideas for content marketing and update website
Collaboratewith designers to improve user experience
Measureperformance of digital marketing efforts using a variety of Web analytics tools(Google Analytics, WebTrends etc.)
Acquireinsight in online marketing trends and keep strategies up-to-date
Requirements
Provenexperience as Digital Marketing Executive or similar role
Excellentunderstanding of digital marketing concepts and best practices
Experiencewith B2C social media, Google Adwords and email campaigns and SEO/SEM
Workingknowledge of ad serving tools
Perfectknowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrendsetc.)
Skillsand experience in creative content writing
Analyticalmindset and critical thinking
Excellentcommunication and interpersonal skills
Any degreein marketing or relevant field
