Social Media Specialist Job in I-pac

Social Media Specialist

I-pac 4+ weeks ago

Kolkata, West Bengal
Not Disclosed
Full-time

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Job Summary

Job Role:

We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes .You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and/or social media posts under tight deadlines.

Job Responsibilities:

Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels
Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information
Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations
Keep up with all political developments and suggest campaign interventions as and when required

Minimum Qualifications:

Postgraduate or graduate degree from premier institutes
Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation.
Willingness to travel extensively and long working hours.
Strong analytical skills and creative thinking.
Excellent writing and communications skills.
Ability to prioritize under pressure.

Preferred Qualifications:

Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
Hands-on experience with google and Facebook products for reporting and measuring KPIs.
Experience with visual communication principles.

Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires