Digital Network Unit Job in I-pac

Job Role:

We are looking for individuals, who will be responsible for developing and executing communication plans and digital campaigns to support current digital platforms in each region across the state. As a part of I-PAC s Digital Team you will be required to conceptualize, strategize, and implement innovative social media campaigns across all platforms. As a Digital Network Unit team member, you are expected to have the ability to thrive in a fast-paced and challenging environment, solve complex problems on an everyday basis, and have the tenacity to survive tight deadlines.

Job Responsibilities:

• Build and develop a network, propagate content, and manage social media and digital platforms like Facebook, Instagram, Twitter, and WhatsApp in their local regions.
• Create content regularly for campaign properties and other social media assets as needed through primary and secondary research.
• Work in close coordination with the district and assembly leadership of the party and maintain cordial relations.
• Build a strong network of local journalists, newsmakers, and media resources. Keep track of regional specific news and political events covered in the media.
• Set narrative for everyday work and identify issues to be picked, packaged, and disseminated in creative ways across various digital platforms.
• Liaison with I-PAC field team members to ensure complete synchronization between field activity and digital operations.
• Keep up with all political developments and suggest campaign interventions as and when required.

Minimum qualification:

• Postgraduate or graduate degree from premier institutes
• Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding.
• Professionals with minimum 1 year of experience in managing digital campaigns and/or content creation.
• Willingness to travel extensively and work long hours.
• Strong analytical skills and creative thinking.
• Excellent writing and communications skills.

Preferred Qualifications:

• Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
• Hands-on experience with google and Facebook products for reporting and measuring KPIs.
• Experience with visual communication principles.