Digital Marketing Executive Job in Hourglass It Solutions Pvt Ltd

Digital Marketing Executive

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Job Summary Position-Digital Marketing ExecutiveLocation-ChennaiQualification-Any GraduateExperience-2-5 years

Job Description :

The candidates should be well versed withGoogleAdWords, Facebook, Linked-In, Instagram,andTwitter organicas well as paidsocial media engagement techniques.


Roles and Responsibilities

  • Analyze existing social media handles of organization, their competitors and based on that build a digital content bucket for regular posts.
  • Building and maintaining a social media calendar in alignment with upcoming events and occasions.
  • Conduct social media audits to ensure best practices are being used.
  • Coordinate with the sales team to create marketing campaigns and offers targeted to lead generation.
  • Prepare content for an email newsletter to be sent out to existing customers.
  • Prepare content for email newsletter to be sent out to leads and inquiries to build the sales lead funnel.
  • Monitor key online marketing metrics to track success and do optimization.
  • Ensure that the brand message is consistent and visible.
  • Knowledge of content marketing for optimizing the content for websites, blogs, and linked-In articles.
  • Working on content ideas based on market research that could be apt for the business.


Desired Candidate Profile

  • 2+ Years of Experience in Digital Marketing.
  • Experience executing paid social media campaigns (Google AdWords, Facebook, Instagram, Linked-In).
  • Bachelor's degree in marketing or business.
  • Must be able to work on multiple projects at the same time.
  • Incredible attention to detail and perfection.
  • Full understanding of all social media platforms and their technical jargon.
  • Problem-solving skills.
  • Knowledge of content management systems.

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Qualification :
Any Graduate
Experience Required :

2 to 5 Years

Vacancy :

2 - 4 Hires

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