App Specialist Job in Hiveminds Innovative Market Solutions Pvt. Ltd
App Specialist
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Plan, create, and manage App install and shopping campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of App install and shopping campaigns
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Qualifications
A./B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field
Preferred Skills
Experience with Google Analytics, Google AdWords, and Facebook Business
Experience with Shopping or App Install Campaigns is must.
Experience in handling Data Feeds, 3P Analytics tools (Appsflyer, Branch, Singular & similar), and Funnel study.
Functional experience with all channels of Social Media
Advanced knowledge of Microsoft Excel and PowerPoint
Strong attention to detail
Strong interpersonal skills, listening skills, and an articulate presenter
Excellent writing proficiency and content creation skills
Creative Thinking
Analytical skills
Research and problem solving skills
Fresher
2 - 4 Hires
