Senior Brand Executive - Knorr Job in Hindustan Unilever (hul)

Job Title: Senior Brand Executive Knorr

Function: Marketing Foods Business Unit

Location: Mumbai

About the Role

Knorr is at the heart of HUL Foods transformation strategy. With ambitions to expand beyond soups into high-growth, premium, and international categories like sauces, Korean noodles, RTEs, and seasonings, Knorr is poised to become a key growth driver for the business. This role offers the opportunity to shape this transformation and be part of a high-impact innovation journey.

Key Responsibilities

• Drive brand building across the marketing mix advertising, innovation, packaging, and product development.
• Partner with R&D and CMI to mine deep consumer insights and convert them into superior product experiences.
• Lead packaging development, ensuring it reflects brand values and resonates with the target audience.

• Work cross-functionally (R&D, SUIT, Demand Planning, Supply Chain, Finance, Customer Marketing) to land end-to-end innovation successfully.
• Develop a future-fit portfolio strategy across emerging categories such as International Sauces, RTE, and Seasonings.
• Translate Global BVI into local range architecture and pack formats.

• Collaborate with creative and media agencies to deliver impactful communication (KV, TVC, POSM).
• Drive Knorr s BCI (Brand Communication Idea) with strong creative thinking and execution.
• Develop communication that resonates with India s evolving premium consumer (India Alpha).

Required Skills & Capabilities

• Consumer Insight Mining: Ability to derive deep insights to drive product superiority.
• Innovation Mindset: Passion for building new categories and leading transformation.
• Stakeholder Management: Proven ability to work across cross-functional teams and agencies.
• Brand Crafting: Strong skills in end-to-end brand development and execution.
• Ownership Mentality: Self-starter who takes full ownership from ideation to launch.
• Collaboration & Influence: Ability to influence without authority and drive alignment.

Qualifications & Experience

• Education: MBA or Master s from a Tier 1 or Tier 2 B-School.
• Experience:
• Minimum 5 years across sales and marketing.
• Mandatory experience in brand development or brand management.
• Experience in FMCG, especially Foods or Premium categories, preferred.

What s in It for You?

• High-impact role on a global, high-growth brand.
• Work on a transformative category journey from soups to full-fledged international cuisine.
• Learnings across consumer intimacy, mix development, innovation, and stakeholder management.
• Exposure to cross-functional teams, global branding strategies, and agile innovation.
• Fast-track visibility within HUL s Foods business a launchpad for future leadership roles.