Required Regional Sales Manager @ Heritage Foods Limited Job in Heritage Foods Limited

Required Regional Sales Manager @ Heritage Foods Limited

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Job Summary

Roles and Responsibilities


Position Title : Regional Manager-S&D, CAT-3 (FAT Products)

Reports To : Head - S& D, Cat-3 (FAT Products)

Location : Vijayawada SO, Mumbai SO

Function : Sales & Distribution

Position Brief: Responsible for sales, distribution & development of all category-3 (FAT Products) of milk products in the assigned territory, by ensuring ISO guidelines with an objective to achieve the budgeted business targets and customer satisfaction.

Core Responsibilities:

  • Distributor management :
  • Ensure Distributor Get Minimum 24% ROI.
  • Inventory Management
  • Distributor maintains 2 weeks inventory at all times apart from Market credit.
  • FIFO and Expiry management.
  • Make sure Distributors receive fresh stocks similarly Retailers also get the same fresh stocks.
  • Monitor and follow First In First out stocks flow system to avoid expiry stocks.
  • Claim process :- Claims to be submitted in the same or next month to avoid delay and ensure all the claims to be checked and provided the supporting documents for quick reimbursement
  • POSM Management: Track the POSM received and utilised in the market.
  • Competition Management:

Monitor, analyze and report the Competitor Price, Promotions, new launches and Marketing activities to take the necessary steps to ensure the sales targets happen and report the same to Head - S&D, Cat-3 (FAT Products).

  • Execute, review and promote the sales of FAT products by extending support through distribution network Expansion activity to the entire Sales team, with an objective to achieve the business targets.
  • Develop market intelligence and expansion of distribution network.
  • Ensure to collect/recover the sales realization and out standings. Operate on cash & carry model
  • To coordinate with respective BM and identify the Gap areas where there is zero or low presence of our FAT Milk products.
  • To conduct market surveys to understand the sales potential of areas and get competitors details & market share and strategies adopted by them periodically.
  • Prepare launch plans / GTM for new markets & gap areas of existing markets & successfully launch Heritage Milk Products in such assigned areas.
  • Administration of CAT-3 Sales Offices, by optimum utilization of resources, approved budgets and Cost Control in general and Sales & Distribution cost in particular.
  • Critically examine the expenses made under each cost head and devise measure to reduce costs. Ensure the expenses under the approved budgets.
  • Placement of Freezers in the market, review its productivity and conduct periodical assets audits to ascertain the assets.
  • Effective control to minimize the leakages & damages and keep the same within the allocated budgets.
  • Optimum utilization of manpower & ensure deployment as per the plan.
  • Training / handholding / development of the team and review their skill and competency gap on a periodic basis and suggest appropriate training methods / modules for improving the employees skills and competency.
  • Organize customer contract programs and addressing complaints.

Desired Candidate Profile


Preferably Post Graduate / PG Diploma Holder in Sales & Marketing

  • 15-18 years of experience in Sales & Distribution Experience and who is having a minimum 3-5 yrs of experience in a Manager Level to handle the ASMs & Executives.
  • Experience in FMCG, Dairy, Beverage industries shall be considered.

Perks and Benefits


Best Salary in the industry

Experience Required :

10 to 18 Years

Vacancy :

2 - 4 Hires