BriefCase
BriefCase

Marketing Automation Associate Job in Growth Natives

Marketing Automation Associate

Growth Natives 4+ weeks ago
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Job Summary
  • Power the Global Marketing team s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities
  • Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates
  • Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams
  • Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time
  • Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans
  • Utilize strong project management skills to track and deliver critical marketing execution projects on time
  • Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks
  • Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals
  • Manage-up with senior staff
  • Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstratetangible business impact and growth
  • Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategicobjectives across TR s businesses
  • Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units andsubsegments
  • Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers anddifferentiates Thomson Reuters from the competition
  • Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices andestablishing key performance indicators that demonstrate success
  • Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each
  • Stay current on industry developments, new product offerings and digital technology trends
  • Maintain required certifications
Experience Required :

0 to 1 Years

Vacancy :

2 - 4 Hires

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