Associate Project Manager Job in Growisto

Key Responsibilities:

Client Consulting:

• Provide consulting to the best of marketing teams of India on digital marketing
• Understand business models of clients to create and implement a digital marketing strategy to target the right audience with a defined market segmentation
• Strategize and create a robust plan of action for clients in the retail e-commerce industry
• Establish positioning, identify the target audience and develop a content strategy for clients
• Analyze customer sentiment to craft content that reflects the brand personality
• Present ideas and recommendations on different levers to improve the buyer journey

Project Management:

• Use project management tools to manage multiple projects efficiently.
• Track and drive the progress of various projects to ensure timely delivery
• Analyze existing and new product listings to gather insights and determine improvement areas
• Manage all regular (and ad hoc) reporting and analysis to broaden the scope of content activities for higher growth
• Identify new content marketing opportunities based on the evaluation of internal capabilities
• Liaise with internal stakeholder and external vendors to fulfill the monthly content pipeline
• Train new team members on content development and listing optimization activities

Qualification & Skills:

• Bachelor's degree with 2-4 years of work experience (preferably in brand marketing and communication)
• Strong written/verbal communication and analytical skills
• Extensive knowledge of factors affecting brand awareness, salience and affinity
• Strong project management skills including demonstrated ability to think end-to-end, manage long-term projects, and manage multiple projects simultaneously
• In house digital marketing training will be given for this role, hence a digital marketing experience is not mandatory for this profile