Deputy General Manager ( Marketing)- Fmcg Industry Job in Gennext India Private Limited
Deputy General Manager ( Marketing)- Fmcg Industry
Gennext India Private Limited
4+ weeks ago
- Bhopal, Madhya Pradesh
- Not Disclosed
- Full-time
- Permanent
Job Summary
2. Monitor/track the monthly performance of brands and budgets and deliver the objectives.
3. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc.
4. Product feature enhancements and re-launches.
5. Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.
6. Innovations, new launches, and training sales and channel partners on products.
7. Product positioning brand communication, media, and promotion strategies and roll-out.
8. Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities.
9. Tactical campaigns and managing/supporting the implementation.
10. Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade, and sales teams.
11. Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.
12. Team management and mentoring to optimize results and learning.
Roles and Responsibilities
1. Responsible for the design and execution of marketing strategies. Innovations, designing and rolling out new products.2. Monitor/track the monthly performance of brands and budgets and deliver the objectives.
3. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc.
4. Product feature enhancements and re-launches.
5. Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.
6. Innovations, new launches, and training sales and channel partners on products.
7. Product positioning brand communication, media, and promotion strategies and roll-out.
8. Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities.
9. Tactical campaigns and managing/supporting the implementation.
10. Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade, and sales teams.
11. Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.
12. Team management and mentoring to optimize results and learning.
Experience Required :
15 to 24 Years
Vacancy :
2 - 4 Hires
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