Digital Marketing Specialist Job in Geekyants

Job Description GeekyAnts is seeking a skilled and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Consultant, you will play a crucial role in developing and implementing comprehensive digital marketing strategies for our clients. We are looking for a mid-level professional who excels in various marketing channels, including organic, paid, content, and shared marketing. This is an exciting opportunity for an individual with a passion for digital marketing and a track record of driving successful campaigns. Responsibilities: Develop and execute digital marketing strategies tailored to meet client objectives and requirements. Conduct thorough research and analysis of client industries, target audiences, and competitors to identify Opportunities and develop effective marketing plans. Collaborate with clients to understand their business goals, target audience, and brand positioning in order to formulate effective marketing strategies. Manage and optimize paid advertising campaigns across various platforms, such as Google Ads, social media advertising, display advertising, etc., to drive relevant traffic, generate leads, and increase conversions. Create and optimize content marketing campaigns, including blog posts, articles, videos, infographics, and other relevant content formats, to drive engagement and brand awareness. Develop and implement SEO strategies to improve organic search rankings and increase website visibility. Utilize social media platforms to promote client brands, engage with target audiences, and drive customer acquisition and retention. Monitor and analyze campaign performance metrics, generate reports, and provide recommendations for ongoing optimization and improvement. Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing, and apply relevant insights to client strategies. Collaborate with internal teams, such as designers, developers, and content writers, to ensure seamless execution of marketing campaigns. Provide guidance and support to junior team members, assisting in their professional growth and development. Qualifications: Bachelor s degree in marketing, business, or a related field. A master s degree is a plus. Minimum of 2 years of experience in digital marketing, preferably in a consulting or agency environment. Proven expertise in various digital marketing channels, including organic, paid, content, and shared marketing. In-depth knowledge of digital marketing platforms, tools, and analytics, such as Google Analytics, Google Ads, Facebook Business Manager, SEO tools, etc. Strong analytical skills and the ability to interpret data, analyze trends, and make data-driven decisions. Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner. Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Creative thinking and problem-solving abilities, with a focus on delivering innovative and effective marketing solutions. Up-to-date knowledge of the latest digital marketing trends, techniques, and best practices. A proactive and self-motivated mindset, with a strong sense of ownership and accountability for deliverables. Experience working with clients from various industries and sectors is a plus.