Digital Marketing Manager Job in Fresh Mind Ideas

Roles & Responsibilities

• Design and manage social media presence.
• Develop digital marketing strategies by analyzing customer requirements.
• Design and execute all aspects of digital marketing, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Analyze performance and contribute to marketing efficiency by identifying areas that must be addressed.
  
• Measure and report performance of every marketing campaign and assess against goals (ROI and KPIs).
• Identify the latest trends and insights and optimize strategies and performance.
• Create innovative and creative growth strategies.
• Develop, execute, and analyze experiments and conversion tests.
• Collaborate with other departments to optimize the user experience and improve results.
• Utilize analytical skills to evaluate end-to-end customer experience across various channels and touchpoints.
• Optimize user funnels by identifying critical conversion and drop-off points.
• Complete the requirements of the digital marketing department by scheduling and assigning team and following up on work outputs.
• Manage digital marketing team by recruiting, orienting, and training employees.
• Maintain work output of digital marketing staff by counseling and disciplining them and planning, monitoring, and assessing results.
• Develop performance of digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Skills & Qualification

• Bachelor s or Master s degree
• Proven experience in the digital marketing industry (4-5 years)
• Experience in leading and maintaining SEO/ SEM, marketing database, email, social media, and display advertising campaigns.
• Experience in creating landing pages and optimizing user funnels.
• Understanding of websites and marketing analytics tools (Google Analytics, NetInsight, Omniture, Web Trends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Experience in creating and optimizing PPC campaigns for all prominent search engines.
• Highly innovative and creative with experience in defining the target audience and developing engaging, motivating, and educating digital campaigns.
• Maintain relationships with clients
• Excellent proficiency in marketing and statistical analytics.
• Ability to develop and monitor campaign budget.
• Familiar with financial planning and strategy
• Up-to-date with the latest trends and best practices in digital marketing.
• Guiding and subordinate involvement
• Ability to manage Team.
• Should be good in communication.