Associate Director - Original Content Development, Flipkart Video Job in Flipkart

About the role

As the Associate Director - Original Content Development, you will develop & execute original show concepts for Flipkart Video. These could include interactive gaming video formats, factual / interactive quiz programming, talent shows and branded content. You will be part of Flipkart Videos early leadership team working in a highly entrepreneurial and agile startup environment and will be expected to constantly innovate, execute, learn and iterate at a very rapid pace. You will dwell on your understanding of TV show formats, gaming, original IPs, concept development & brand solutions to drive viewership growth for Flipkart Video. Youll work very closely with and in a collaborative fashion with other teams at Flipkart such as product & technology, operations, marketing as well as external agencies and creative consultants.

About the team

Flipkart Video is an in-app interactive video platform from India's homegrown consumer internet company, Flipkart. Launched in 2019, Flipkart Video is reimagining digital entertainment for the mobile world. With a tech-forward approach that combines interactivity and gamification for short-form snackable content, Flipkart Video continues to create a differentiated experience for mobile-first users. It combines content with commerce by rewarding users as they are entertained, thereby truly elevating the user's journey on the platform. Flipkart Video continues to stand apart and stay ahead, as it carves a niche for entertainment and engagement in India.

What youll do:

• Generate story ideas and concepts for new interactive shows and IPs under the Flipkart Video Originals umbrella and ensure there is a constant pipeline of both scripted & unscripted programming

• Work with the leadership team to create an original content strategy that ties directly to the overall business strategy, with clear content objectives and success measures

• Partner with internal teams like Product, Content, Sales, Marketing, Engineering, Legal for content delivery

• Identify, research and develop original programming content for Flipkart Video, including series, specials and studio shows that will drive audience viewership

• Help storyboard show concepts and articulate this vision to Creative Directors, Production Companies / Studios & Flipkart Video business & product teams

• Develop and maintain an evolving slate of scripted & unscripted programming & formats

• Inspire and elevate storytelling solutions & branded content engagements through partnerships with internal Flipkart category teams and external brands

What youll need:

Key Qualifications

• 10+ years in delivering amazing content & Original IPs for a Television Channel, Video OTT or Branded Content Agency

• Outstanding storytelling and creative development abilities. Needs to be able to identify unique voices, breakout ideas, and high potential IP

• Detailed understanding of the television production process and the ability to manage and problem-solve shows in production and bring them in on budget and on schedule

• Tech forward with the ability to translate content vision into actionable product interface

• Self-motivated, hardworking, and able to work well in a team environment

• Good Undergraduate College Degree, Film & Video Production Qualification a plus

• Experience in both scripted and unscripted projects

• Strong relationships with key players in the industry

• Proven knowledge of television, publishing, audio, music, digital, and pop culture trends

• Creative mindset with the ability to leverage on data to develop strategy/decisions

• Ability to work in fast-paced environment with high volume workload

• Entrepreneurial. Experience of having worked in a hyper growth, fast paced, often ambiguous environment as a Founder or Builder

• Experience managing, negotiating, and collaborating with outside creative agencies, partners and third-party vendors

• High Bias For Action - Flipkart works at a very rapid pace

• Ability to influence audiences at all levels and work effectively across functions. Ability to build bridges with peers and organizations beyond your own

• Inventive self starter who indexes high on ideation & creativity

• A deep understanding of video content and entertainment as well as brands