Brand Manager (b2b/ Saas Product) Job in Exponentia.ai Private Limited

Job Description

Brand Manager - Exp- 6-8yrs

We are looking for a rock-star candidate to work in the Engagely team at Exponentia.ai. You will be responsible for building, scaling and promoting our conversational AI and BI product and driving customer acquisition for enterprise customers for the product; hence we expect the candidate to be comfortable working in a dynamic environment with a data and number driven approach. Our ideal candidate is passionate not only about developing user friendly product and building global go-to-market plans, but also creating innovative and effective marketing campaigns and delivering tools that enable sales to convert opportunities. The role requires a self-starter and innovative brand manager who is tech savvy, passionate about AI and understand the business impact of conversational AI.

Roles and Responsibilities

• Increase brand awareness
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to take action
• Create and execute brand building strategies
• Measure and report performance of all branding campaigns, and assess ROI and KPIs
• Manage & Create YouTube videos, Podcasts, Interviews with Industry leaders, Case studies, Branding Collateral. (Can take help from the content team)
• Oversee new and ongoing marketing and advertising activities
• Manage PR activities for Engagely.ai
• Devise innovative growth strategies Align the company around the brands direction, choices and tactics

Desired Candidate Profile:

Proven working experience as Brand Manager or Associate Brand Manager

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up to date with latest trends and marketing best practices
• Degree in marketing, engineering, or a related field

About Engagely.ai: Engagely is an artificial intelligence based conversational product by Exponentia. Our core engine uses NLP and machine intelligence to deliver intelligent conversations. We help organizations create virtual assistants, bringing in automation and insightful customer engagement.

www.engagely.ai