Lead -regional Field Marketing Job in Exotel

Lead Regional Field Marketing

Location: Bengaluru

Employment Type: Full-time

About Us

Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa.

Our offerings include:

• Omnichannel Contact Centre
• Communication API Suite
• Conversational AI Platform

Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid.

Role Overview

We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities.

Key Responsibilities

• Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals.
• Drive brand awareness and thought leadership across CXO communities and industries.
• Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum.
• Partner with sales leadership on territory planning and act as a bridge between sales and marketing.
• Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels.
• Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success.
• Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets.

What We re Looking For

• Experience: 6 10 years in marketing, ideally with B2B SaaS companies.
• Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally.
• People Management: Experience in hiring, mentoring, and leading high-performing teams.
• Demand Generation Expertise: Ability to drive enterprise segment demand generation.
• Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders.
• Analytical & Strategic Thinking: Use market intelligence and data to develop strategies.
• Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions.
• Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing.
• Operational Excellence: Responsible for organizational alignment, planning, and budget management.
• Technical Skills: Deep understanding of campaign management and marketing automation tools.
• Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships.

Why Join Us

• Lead high-impact marketing initiatives for a high-growth SaaS company.
• Collaborate with a global, cross-functional team and drive measurable results.
• Opportunity to shape marketing strategy, scale programs, and build high-performing teams.
• Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions.

This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.