Seo Expert Job in Excellis It Private Limited

Requirements

• Proven SEO experience.
• Solid understanding of content marketing.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e. g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools.
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Working knowledge of CMS tools like WordPress.
• Knowledge of ranking factors and search engine algorithms.
• BS/MS degree in a quantitative, test-driven field.
• Excellent oral & written communication and interpersonal skills.
• Tech Savvy with updated knowledge on the latest industry developments.
• Highly creative with a focus on problem solving.
• High level of initiative and a good team player.
• Good data analysis skills.
• Excellent presentation skills.
• An outgoing and likeable personality.
• Highly self-motivated, Result orientated.

Skills and Abilities

• On-Page & Off-Page SEO Manage and optimise all web content for organic search engine results
• Optimise existing webpages using best practices such as removing keyword, cannibalisation & reducing load times, for high page ranking Identify key distribution channels for optimised content dissemination.
• Improve DA and DR for website to establish high credibility.
• Generate backlinks for SEO optimised content to establish content authority Content Marketing Curate keywords and guidelines for all content produced to ensure maximum keyword efficiency.
• Ensure online content such as blogs, case studies and other content receives maximum organic reach.
• Demand Generation Increase organic website traffic and improve visitor retention Optimize landing pages for maximum conversions.
• Research & Reporting Be well verse with best SEO practices to stay fresh in market.
• Perform regular competitor keyword research & analysis Implement best practices to ensure high page rank for landing pages among competitors.
• Generate Reports and Analysis on our campaigns to improve lead generation tactics.
• Collaboration Work with sales, marketing and product team to understand the product vision and develop content strategies to improve demand.