Google Analytics / Google Tag Manager (gtm Specialist) Job in Enfuse Solutions

Google Analytics / Google Tag Manager (gtm Specialist)

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Job Summary

Shift timings:

General

Working days:

Monday to Friday

Years of experience:

1 to 6 years

Responsibilities:

  • Define and implement website digital analytics tagging, tracking, and reporting to support audience development, website engagement, conversions, and site optimization.
  • Collaborate with key technology and business stakeholders to define an optimal tagging strategy for new or existing features.
  • Define and implement tagging strategy in Google Tag Manager for data collection in both Universal Analytics and GA4 that meets business goals/objectives.
  • Solve minor JS errors for the Analytics or GTM Tags, including Data Layer implementation in coordination with the Developer.
  • Work with the client technical team to fix the tracking issues.
  • Oversee and deliver overall value proposition for business.
  • Extensively use analytics data to generate actionable business insights and recommendations.
  • Gather requirements by asking questions to the customer and getting to the main objective behind the query.
  • Design and develop proof of concepts (PoC) as per the business / development team requirements.
  • Responsible for communicating with internal and external teams to win buy-in, explain issues and communicate progress.

Requirements:

  • Experience with Google Analytics, Google Data Studio, Google Sheets, Google Tag Manager, and implementing reporting capabilities.
  • Google Tag Manager installation and configuration (AMP, Non-AMP implementation + Data Layer Implementation).
  • Experience in managing Google Tags (GTM) for web properties by overseeing implementation, coding, testing, and conducting ongoing maintenance.
  • Understand the connection of GCP with GA 360 and its working.
  • Has native-level spoken and written English communication.

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Experience Required :

Minimum 6 Years

Vacancy :

2 - 4 Hires

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