Product Marketing Manager Job in Eg Innovations

We are looking to add a highly motivated Product Marketing Manager. This is a great opportunity with a fast-growing software company looking to expand our team. We seek an outstanding individual with 8+ years of experience with technical pre-sales/architecture of enterprise software products who wants an opportunity for career growth and the chance to grow within an entrepreneurial and innovative organization.

The Product Marketing Manager will be responsible for developing and delivering compelling product go-to-market strategies, establishing differentiated market positions, preparing and delivering compelling positioning and messaging, and for building demand and market awareness of the Company s solutions.

The candidate will work with the product and sales team to define the targets for the Company's products and solutions and execute the go-to-market strategy and deliver results aimed at achievement of customer adoption, client satisfaction and revenue growth objectives.

Responsibilities:

• Define and implement both the near-term and long-term strategy for positioning and marketing the Company's products
• Work with the webmaster and SEO team and manage the Company website in terms of new content addition and changes to improve traffic and conversion
• Create content collateral and sales tools for enabling sales and channel teams
• Work with industry analysts, thought leaders and influencers to increase product awareness and brand positioning
• Author content (blogs, white papers, case studies, etc.) on key product capabilities and industry trends
• Present the company's value propositions and capabilities at partner events and company webinars.
• Work with the product team to capture updates to product releases and execute marketing plans for product launches.
• Communicate the Company's USPs relative to the competition to sales teams and partner teams. Prepare competitive briefs as required.
• Devise tailored strategies for handling different focus areas of the Company's products.
• Support sales teams in different geographies with innovative product marketing strategies for their respective core focus areas.
• Develop and implement new strategies to gain new markets, map product trends and technology in order to enhance the strategic positioning of the Company's products.

Requirements:

• 8+ years of relevant experience with increasing responsibility
• Must have a solid understanding of the company s core areas of focus virtualization, server-based/thin-client computing, cloud computing, etc. OR must be an expert in performance management technologies, so he/she can hit the ground running.
• Must have a flair for communicating value propositions
• Strong creative and content creation talents, capable of shaping product marketing strategy and leading a product-driven culture then delivering compelling content assets.
• A combination of visionary, strategic and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement.
• Experience crafting solution delivery or product-based solutions to multiple vertical markets.
• Possesses strong organizational and time management skills, driving tasks to completion.
• Past experience of working with analysts, partners, and other influencer communities.