Digital Marketing Executive Job in Effe Consultancy Private Limited

Digital Marketing Executive

Effe Consultancy Private Limited 4+ weeks ago

Chennai, Tamil Nadu
Not Disclosed
Full-time

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Job Summary

Digital Marketing Executive

We are looking for a passionateDigital Marketing Executiveto assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

- Plan and monitor the ongoing company presence on social media (Instagram, Facebook and other digital presence)
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain relationships with media agencies and vendors

Job Requirements

Proven experience in Digital Marketing or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools
Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field