Marketing Automation Manager! Job in Ec-council
Marketing Automation Manager!
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Roles and Responsibilities
Marketing Automation Manager
Job Description
Responsible for the Operational Execution Of All Lead Generation Campaigns With An Opportunity To Build And Shape Our Marketing Automation Platform. Create, Optimize And Manage Marketing Automation Workflows To Generate Higher Engagement, Increased Platform Usage And Growth. Build And Test Workflows In Automation Tool Achieve The Goal Of The Campaign; Create, Load, Test Emails, Landing Pages, Implement Data Collection, And Tracking Points
Roles & Responsibilities:
Prior experience into Customer Retention Marketing / Push Notifications marketing / email marketing is a must
Hands on experience on tools like Google analytics Active Campaigns/web engage/ moengage/clevertap or similar automation tools
Improve Conversation Rate
Increase Customer Database
Increase Retention
Improve Churn Rate
Design, BuildAndExecuteTheComprehensive Lead Flow ProcessesForData ManagementOrMarketing Campaigns, Lead Nurture, Programs, Landing Pages, Forms, Emails
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements
Requirement
Bachelor s degree
5to7years of experience email marketing and marketing automation
A proactive progressive and analytical mindset
Ability to multi-task and prioritize across multiple projects
Good understanding of wider digital disciplines, including digital analytics, campaign strategy, social media and advertising
Knowledge on reporting and data analytics tools such as Google Analytics, Power Bi will be an added advantage
Proficiency in MS Office
Knowledge on deploying digital marketing campaigns using our marketing automation platform
4 to 8 Years
2 - 4 Hires
