BriefCase
BriefCase

Associate Digital Marketing Job in Droom

Associate Digital Marketing

Droom 4+ weeks ago
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Job Summary

An ideal candidate will possess following:

  • Good understanding of various online ad formats
  • Prior experience in paid search, social media, lead generation, mobile marketing or email marketing preferred but not required
  • Come up with new ideas and new ad programs for acquisition, downloads or retentions
  • Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
  • Understand consumer behavior and use Big Data for harness users
  • Be mathematically inclined and be able to run all sort of analytics
  • Drive all digital marketing activities including - search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships
  • Facebook advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads
  • Media strategy: develop media drive research for consumer understanding, market gaps and industry trends
  • Drive online site development with global team
  • Monitor RoI for bought, own and earned media, initiate tracking studies and campaign effectiveness
  • Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, retail visibility, market research
  • Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.
  • Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand
  • Good communication skills
    •
    Experience Required :

    Fresher

    Vacancy :

    2 - 4 Hires

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