Paid Media Specialist Job in Digital Latte
Paid Media Specialist
Digital Latte
4+ weeks ago
- Mumbai, Maharashtra
- Not Disclosed
- Full-time
- Permanent
Job Summary
Paid Media Specialist
Job Description
- Create and manage successful paid media campaigns.
- In-depth keyword and website research, ad grouping and audience targeting.
- Ad copy creation and editing.
- Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
- Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
- Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
- Manage your spend and clicks on a daily basis, and maximizing profits
- Work with account management team to help provide insight for clients
- Work with the sales team to provide forecasts & presentations
Requirements
- At least 2 years experience of running PPC campaigns within an agency or affiliate environment.
- Have previous experience of handling Ad campaigns of Rs. 10,00,000 & above.
- Have strong copywriting, reporting and communication skills.
- Have a strong working knowledge of Google Adwords and Analytics.
- Have a strong understanding of how PPC fits into the wider digital marketing mix
Apply For this Job
Experience Required :
2 to 3 Years
Vacancy :
2 - 4 Hires
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