Marketing Automation Specialist Job in Damco Group

Marketing Automation Specialist

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Job Summary

Essential Responsibilities

  • Conduct Marketing automation full implementation and audits
  • Create and Run Lead Nurture programsincluding Lead Scoring
  • Data Management and Segmentation
  • Marketing automationand SFDC integration
  • Demand Generation programs setup (emails, landing pages, blogs etc)
  • Email or Landing page template creation and updates
  • Webinar and event workflows
  • Design and Implementation of multi-channel automation processes
  • Design Campaign attribution model, Reporting and Analytics
  • Database Marketing, Campaign Performance Evaluation, Customer Targeting and Retention, Cross Selling, Assortment etc.


    Skills Required :

    Skills and Competencies

    • Familiarity with the latest marketing trends, tools, and best practices is a must.
    • Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired.
    • Strategic ABM marketing and planning within B2B.
    • Possess a solid understanding of digital marketing strategies, both inbound and outbound.
    • Cross-functional collaboration.
    • Ability to conduct research and analyze data.

      Qualification :

      Qualifications

      • Minimum of 4-5 years experience in a high-tech B2B demand generation, marketing automation role
      • Bachelor's degree in Marketing, Business, or comparable education/experience.
      • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
      • Proven track record executing innovative and multi-part event and demand generation programs.
      • Attention to detail and discipline to follow established policies and processes.
      • Proven track record with account-based marketing programs and large account selling teams.
        Experience Required :

        Minimum 30 Years

        Vacancy :

        1 Hire

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