Marketing Automation Specialist Job in Damco Group
Marketing Automation Specialist
Damco Group
4+ weeks ago
- New Delhi, NCT
- Not Disclosed
- Full-time
- Permanent
Job Summary
Skills Required :
Qualification :
Essential Responsibilities
- Conduct Marketing automation full implementation and audits
- Create and Run Lead Nurture programsincluding Lead Scoring
- Data Management and Segmentation
- Marketing automationand SFDC integration
- Demand Generation programs setup (emails, landing pages, blogs etc)
- Email or Landing page template creation and updates
- Webinar and event workflows
- Design and Implementation of multi-channel automation processes
- Design Campaign attribution model, Reporting and Analytics
- Database Marketing, Campaign Performance Evaluation, Customer Targeting and Retention, Cross Selling, Assortment etc.
Skills Required :
Skills and Competencies
- Familiarity with the latest marketing trends, tools, and best practices is a must.
- Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired.
- Strategic ABM marketing and planning within B2B.
- Possess a solid understanding of digital marketing strategies, both inbound and outbound.
- Cross-functional collaboration.
- Ability to conduct research and analyze data.
Qualification :
Qualifications
- Minimum of 4-5 years experience in a high-tech B2B demand generation, marketing automation role
- Bachelor's degree in Marketing, Business, or comparable education/experience.
- Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
- Proven track record executing innovative and multi-part event and demand generation programs.
- Attention to detail and discipline to follow established policies and processes.
- Proven track record with account-based marketing programs and large account selling teams.
Experience Required :
Minimum 30 Years
Vacancy :
1 Hire
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